The Role of a Real Estate Agent in Pricing

• The Gray Rider Real Estate Company will provide you with a comparative market analysis (CMA), a comparison of the prices of recently sold homes that are similar in terms of location, style, and amenities. A CMA is computer analysis performed by comparing previously sold homes in the area, and currently active homes to know your competition.

• There is no "exact price" for real estate
• I don't tell you what I think your home is "worth"
• The market determines value…together we determine the price
• You determine the price based on the factors you control:
     - Marketing time
     - Financing alternatives provided
     - Condition
     - Exposure method
• Keep in touch with market trends and keep up to date with market activity of comparable homes
• Estimate your net proceeds
• Help to determine offering incentives

A Real Estate Agent has NO control over the market, only the marketing plan. Never select an agent based on price. If you are interested in receiving a free Comparitive Market Analysis for your home or property, please CLICK HERE !